At Beano Brain, we’re kids’ experts, specialised in understanding Gen Alpha and Gen Z. We work with children ethically, sensitively, with full parents’ consent, to hear directly from them what matters in their lives.  

Over the past year, we have listened to families across the UK and US talk about food. What they eat. How they feel. Where the power lies.

From lunchbox negotiations to TikTok recipes and emotional rituals, our full Food for Thought report reveals the major themes and deep insight behind these conversations. The free mini report gives you a fast, visual summary of what matters most.