Over the past year, we have listened to families across the UK and US talk about food. What they eat. How they feel. Where the power lies.
From lunchbox negotiations to TikTok recipes and emotional rituals, our full Food for Thought report reveals the major themes and deep insight behind these conversations. The free mini report gives you a fast, visual summary of what matters most.
Discover how food connects to identity, emotion, and power in the family
Hear directly from kids in their own words - no filters, no adult guesswork
Access insights gathered safely, compliantly, and directly
Discover how Food as Identity and The New Foodies are reshaping family culture
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